Rona Binay
ronabinay@gmail.com

Designer—focusing on visual identity, environmental graphics, signage and interactive experiences.




Selected Projects
  1. Office US Atlas
  2. The Diner, Milan Design Week
  3. Prada Pre-Fall'19 Wallpaper
  4. Sotheby’s Digital Signage
  5. ALSO! Identity
  6. the Paris Review 
  7. Prada, Social Media
  8. Unbox Samsung, South Korea 
  9. Synthetic Biology Exhibition




Work Experience (2011—)
2x4
Pentagram
Local Projects
Benjamin Critton A.D.
Ana Kraš
Natalie Jeremijenko
Birsel + Seck
Building Istanbul

Visiting Critic (2016—)
Pratt, Senior Thesis
Pratt, Graphic Design Intensive
Parsons, Core Typography
Parsons, Typography Lab
SVA, Information Graphics

Selected Clients
Prada, Sotheby’s, Adidas Originals, Samsung, Google, Apple, Data & Society Research Institute, the Paris Review, Storefront for Art and Architecture, Surface Magazine, Wanted Design

Mark

Unbox Samsung, South Korea

 






Unbox Samsung is an illuminated living archive that houses a physical display of Samsung’s 40-year history of mobile innovation, design and craftsmanship. Product displays, an open auditorium, and a café provide a central hub to connect and explore the Galaxy 8 products and contemporary programming around emergent creative culture. 

Samsung Showcase video—link






The “Craftsmanship” installation is a series of kinetic experiences that capture Samsung's advanced engineering and manufacturing processes.





The showcase articulates the company’s legacy through hands-on product displays, public programming and amenities as well as new screen-based experiences in VR, camera and social media. Unbox Samsung is an illuminated living archive that houses a physical display of Samsung’s 40-year history of mobile innovation, design and craftsmanship. Product displays, an open auditorium, and a café provide a central hub to connect and explore the Galaxy 8 products and contemporary programming around emergent creative culture. A field of glowing architectural follies house interactive experiences, from virtual-reality winter sport simulations to 4D camera activities, to encourage visitors to explore and imagine the future of mobile technology.




Partner-in-charge: Susan Sellers
Creative Director: Tim Gambell
Designed at: 2x4



Mark