Rona Binay
ronabinay@gmail.com

Creative director based in NYC—focusing on visual identity, brand expression, environmental graphics and interactive experiences.



Selected Projects
Office US Atlas
the New York Times
Sotheby’s NY
Diner Milan
Prada Epicenter 
Prada Social Media
Arper: Sustainability
Arda Yeniay
1stDibs
Designed at Medium
C&B Bakery
Raoul’s Bakery
the Paris Review



Work Experience (2011—)
Apple (Currently)
Medium
2x4
Pentagram
Local Projects
Benjamin Critton A.D.
Ana Kraš

Visiting Critic
Pratt, Senior Thesis
Pratt, Graphic Design Intensive II
Parsons, Core Typography
Parsons, Typography Lab
SVA, Information Graphics


Mark

Unbox Samsung, South Korea

 






Unbox Samsung is an illuminated living archive that houses a physical display of Samsung’s 40-year history of mobile innovation, design and craftsmanship. Product displays, an open auditorium, and a café provide a central hub to connect and explore the Galaxy 8 products and contemporary programming around emergent creative culture. 

Samsung Showcase video—link






The “Craftsmanship” installation is a series of kinetic experiences that capture Samsung's advanced engineering and manufacturing processes.





The showcase articulates the company’s legacy through hands-on product displays, public programming and amenities as well as new screen-based experiences in VR, camera and social media. Unbox Samsung is an illuminated living archive that houses a physical display of Samsung’s 40-year history of mobile innovation, design and craftsmanship. Product displays, an open auditorium, and a café provide a central hub to connect and explore the Galaxy 8 products and contemporary programming around emergent creative culture. A field of glowing architectural follies house interactive experiences, from virtual-reality winter sport simulations to 4D camera activities, to encourage visitors to explore and imagine the future of mobile technology.




Partner-in-charge: Susan Sellers
Creative Director: Tim Gambell
Designed at: 2x4



Mark