Rona Binay

Creative director based in NYC—focusing on visual identity, brand expression, environmental graphics and interactive experiences.

Selected Projects
Office US Atlas
the New York Times
Sotheby’s NY
Diner Milan
Prada Epicenter 
Prada Social Media
Arper: Sustainability
Arda Yeniay
Designed at Medium
C&B Bakery
Raoul’s Bakery
the Paris Review

Work Experience (2011—)
Apple (Currently)
Local Projects
Benjamin Critton A.D.
Ana Kraš

Visiting Critic
Pratt, Senior Thesis
Pratt, Graphic Design Intensive II
Parsons, Core Typography
Parsons, Typography Lab
SVA, Information Graphics


1stDibs Website

1stDibs is a digital-first luxury retailer offering an exquisite assortment of goods – from antique furniture and jewelry, to art, fashion, lighting, and decor. Working closely with the 1stDibs team a new iconic visual identity and flexible design system that embodies the brand’s eclectic sophistication is developed. The new system underscores the design stories behind each object and highlights 1stDibs’ superlative curation. To ensure a streamlined customer experience, we implemented the system across 1stDibs’ digital channels, including responsive layouts for its online storefront, editorial platform, and newsletter.

Designed at: 2x4 
Creative Director: Timothy Gambell
Typefaces: Cardinal Classic Short, Neue Haas Unica