Rona Binay is an art director & graphic designer based in NYC with over 15 years of experience in branding and interactive design.

Since 2022, she has been art directing global campaigns, photoshoots, workshops, and experiences for Today at Apple, working alongside photographers, filmmakers, and illustrators to bring ideas from brief to final production.

ronabinay@gmail.com



Selected Projects

Apple
Medium.com
Prada Epicenter 
David Geffen Hall
Sotheby’s NY
1stDibs
Diner Milan
Arper: Sustainability
Office US Atlas

C&B Bakery
Arda Yeniay

the Brooklyn Rail
the New York Times
the Paris Review



Work Experience (2011—)
Apple (Currently)
Medium
2x4
Pentagram
Local Projects
Benjamin Critton, Colophon Foundry

Visiting Critic

SVA, Design Narratives: Point of View
Pratt, Senior Thesis
Pratt, Graphic Design Intensive II
Parsons, Core Typography
Parsons, Typography Lab
SVA, Information Graphics


Mark

Arper: Sustainability




The sustainability approach of Italian furniture brand, Arper debuted at the Stockholm Furniture & Light Fair 2020 under the theme, “Designing the World We Live In” along with a campaign on social media sharing the brand’s insights with wider audiences. 

The sustainability cards including quotes, questions and answers are used throughout the fair as well as social media content. 

Partner-in-charge: Susan Sellers
Strategy: Ian Reagan
Designed at 2x4


Animation of diagram: Jaejin Ee



Mark