Rona Binay
ronabinay@gmail.com

Creative director based in NYC—focusing on visual identity, brand expression, environmental graphics and interactive experiences.



Selected Projects

1stDibs
Diner Milan
C&B Bakery
Raoul’s Bakery
Sotheby’s NY
the Brooklyn Rail
David Geffen Hall
Prada Epicenter 
Prada Social Media
Arper: Sustainability
Arda Yeniay
Office US Atlas
An Ode to NYC
the Paris Review
the New York Times



Work Experience (2011—)
Apple (Currently)
Medium
2x4
Pentagram
Local Projects
Benjamin Critton A.D.
Ana Kraš

Visiting Critic
Pratt, Senior Thesis
Pratt, Graphic Design Intensive II
Parsons, Core Typography
Parsons, Typography Lab
SVA, Information Graphics


Mark

Arper: Sustainability




The sustainability approach of Italian furniture brand, Arper debuted at the Stockholm Furniture & Light Fair 2020 under the theme, “Designing the World We Live In” along with a campaign on social media sharing the brand’s insights with wider audiences. 

The sustainability cards including quotes, questions and answers are used throughout the fair as well as social media content. 

Partner-in-charge: Susan Sellers
Strategy: Ian Reagan
Designed at 2x4


Animation of diagram: Jaejin Ee





Mark