Rona Binay

Creative director based in NYC—focusing on visual identity, brand expression, environmental graphics and interactive experiences.

Selected Projects
Office US Atlas
the New York Times
Sotheby’s NY
Diner Milan
Prada Epicenter 
Prada Social Media
Arper: Sustainability
Arda Yeniay
Designed at Medium
C&B Bakery
Raoul’s Bakery
the Paris Review

Work Experience (2011—)
Apple (Currently)
Local Projects
Benjamin Critton A.D.
Ana Kraš

Visiting Critic
Pratt, Senior Thesis
Pratt, Graphic Design Intensive II
Parsons, Core Typography
Parsons, Typography Lab
SVA, Information Graphics


Arper: Sustainability

The sustainability approach of Italian furniture brand, Arper debuted at the Stockholm Furniture & Light Fair 2020 under the theme, “Designing the World We Live In” along with a campaign on social media sharing the brand’s insights with wider audiences. 

The sustainability cards including quotes, questions and answers are used throughout the fair as well as social media content. 

Partner-in-charge: Susan Sellers
Strategy: Ian Reagan
Designed at 2x4

Animation of diagram: Jaejin Ee