The sustainability approach of Italian furniture brand, Arper debuted at the Stockholm Furniture & Light Fair 2020 under the theme, “Designing the World We Live In” along with a campaign on social media sharing the brand’s insights with wider audiences.
Strategy: Ian Reagan
The sustainability cards including quotes, questions and answers are used throughout the fair as well as social media content.
Partner-in-charge: Susan Sellers
Designed at 2x4
Animation of diagram: Jaejin Ee