Rona Binay is an art director & graphic designer based in NYC with over 15 years of experience in branding and interactive design.

Since 2022, she has been art directing global campaigns, photoshoots, workshops, and experiences for Today at Apple, working alongside photographers, filmmakers, and illustrators to bring ideas from brief to final production.

ronabinay@gmail.com



Selected Projects

Apple
Medium.com
Prada Epicenter 
David Geffen Hall
Sotheby’s NY
1stDibs
Diner Milan
Arper: Sustainability
Office US Atlas

C&B Bakery
Arda Yeniay

the Brooklyn Rail
the New York Times
the Paris Review



Work Experience (2011—)
Apple (Currently)
Medium
2x4
Pentagram
Local Projects
Benjamin Critton, Colophon Foundry

Visiting Critic

SVA, Design Narratives: Point of View
Pratt, Senior Thesis
Pratt, Graphic Design Intensive II
Parsons, Core Typography
Parsons, Typography Lab
SVA, Information Graphics


Mark

David Geffen Hall




David Geffen Hall is the home of the New York Philharmonic at Lincoln Center. To accompany a renovated theater by Diamond Schmitt Architects and expanded public spaces by Tod Williams Billie Tsien Architects, 2x4 designed and implemented a visual identity for the building with a custom typeface, signage & wayfinding, and a digital media strategy.

Interactive touchscreens encourage deeper engagement with the stories of the Hall, while bespoke digital graphics envelop a 50 foot media wall in the Hall’s lobby between livestreams and art commissions.

Partner-in-charge: Michael Rock
Creative Director: Tim Gambell
Digital Design Lead: Rona Binay

Designed at 2x4




2x4 designed a full sigange system built around a custom typeface. 






The identity system spans the full visitor experience, from the moment someone approaches the building from the street to the moment they find their seat, unifying architecture, wayfinding, and digital storytelling into a single, cohesive brand experience.

Mark