Office US Atlas
David Geffen Hall is the home of the New York Philharmonic at Lincoln Center. To accompany a renovated theater by Diamond Schmitt Architects and expanded public spaces by Tod Williams Billie Tsien Architects, 2x4 designed and implemented a visual identity for the building with a custom typeface, signage & wayfinding, and a digital media strategy.
Interactive touchscreens encourage deeper engagement with the stories of the Hall, while bespoke digital graphics envelop a 50 foot media wall in the Hall’s lobby between livestreams and art commissions.
Partner-in-charge: Michael Rock
Creative Director: Tim Gambell
Design Lead: Rona Binay
Designed at 2x4
Interactive touchscreens encourage deeper engagement with the stories of the Hall, while bespoke digital graphics envelop a 50 foot media wall in the Hall’s lobby between livestreams and art commissions.
Partner-in-charge: Michael Rock
Creative Director: Tim Gambell
Design Lead: Rona Binay
Designed at 2x4
