Rona Binay

Designer, focusing on visual identity, environmental graphics, editorial design, interactive experiences and signage.
 
Currently at 2x4 in New York. more

@ronabinay
ronatv
@29_TL

ronabinay@gmail.com

Mark
South Korea
2018 Olympic Winter Games
Samsung Galaxy Showcase

The “Craftsmanship” installation is a series of kinetic experiences that capture Samsung's advanced engineering and manufacturing processes.



A wunderkammer of product design, organized thematically by technology, form, and finish.



Unbox Samsung is an illuminated living archive that houses a physical display of Samsung’s 40-year history of mobile innovation, design and craftsmanship. Product displays, an open auditorium, and a café provide a central hub to connect and explore the Galaxy 8 products and contemporary programming around emergent creative culture.

The showcase articulates the company’s legacy through hands-on product displays, public programming and amenities as well as new screen-based experiences in VR, camera and social media. Unbox Samsung is an illuminated living archive that houses a physical display of Samsung’s 40-year history of mobile innovation, design and craftsmanship. Product displays, an open auditorium, and a café provide a central hub to connect and explore the Galaxy 8 products and contemporary programming around emergent creative culture. A field of glowing architectural follies house interactive experiences, from virtual-reality winter sport simulations to 4D camera activities, to encourage visitors to explore and imagine the future of mobile technology.

Designed at: 2x4

Samsung Showcase video—link