Rona Binay
ronabinay@gmail.com


Designer, art director based in NYC—focusing on visual identity, brand expression, environmental graphics and interactive experiences.



Shop
RBeads



Selected Projects
Prada Epicenter 
Prada Social Media
C&B Bakery
Raoul’s Bakery
Office US Atlas
Sotheby’s NYC
Diner Milan
the Paris Review



Work Experience (2011—)
Medium
2x4
Pentagram
Local Projects
Benjamin Critton A.D.
Ana Kraš
Natalie Jeremijenko
Birsel + Seck
Building Istanbul

Visiting Critic
Pratt, Senior Thesis
Pratt, Graphic Design Intensive II
Parsons, Core Typography
Parsons, Typography Lab
SVA, Information Graphics

Selected Clients
Prada, GQ, Lincoln Center, Sotheby’s, 1stDibs, Arper, Calvin Klein, Conde Nast, Adidas Originals, Samsung, Google, Data & Society Research Institute, the Paris Review, Storefront for Art and Architecture, Surface Magazine

Mark

3. Thomas Kuhn

 




TK / 1962
From The Structure of Scientific Revolutions

            Yet one standard product of the scientific enterprise is missing. Normal science does not aim at novelties of fact or theory and, when successful, finds none. New and unsuspected phenomena are, however, repeatedly uncovered by scientific research, and radical new theories have again and again been invented by scientists.
            The practice of normal science depends on the ability, acquired from exemplars, to group objects and situations into similarity sets which are primitive in the sense that the grouping is done without an answer to the question, “Similar with respect to what?” One central aspect of any revolution is, then, that some of the similarity relations change. Objects that were grouped in the same set before are grouped in different ones afterward and vice versa. Think of the sun, moon, Mars, and earth before and after Copernicus; of free fall, pendular, and planetary motion before and after Galileo; or of salts, alloys, and a sulpuhur-iron filing mix before and after Dalton.





Mark