Rona Binay
ronabinay@gmail.com

Creative director based in NYC—focusing on visual identity, brand expression, environmental graphics and interactive experiences.



Selected Projects
Office US Atlas
the New York Times
Sotheby’s NY
Diner Milan
Prada Epicenter 
Prada Social Media
Arper: Sustainability
Arda Yeniay
1stDibs
Designed at Medium
C&B Bakery
Raoul’s Bakery
the Paris Review



Work Experience (2011—)
Apple (Currently)
Medium
2x4
Pentagram
Local Projects
Benjamin Critton A.D.
Ana Kraš

Visiting Critic
Pratt, Senior Thesis
Pratt, Graphic Design Intensive II
Parsons, Core Typography
Parsons, Typography Lab
SVA, Information Graphics


Mark
New York
Museum of City of New York
Future Lab






The Museum of the City of New York’s first permanent exhibition, New York at Its Core, explores New York’s entire history. The three core exhibits feature an ambitious amalgam of history and technology, objects and data. Here, New Yorkers and visitors from around the world can discover, investigate, and discuss the full sweep of the past, present, and future of one of history’s greatest metropolises.

Activity Tables and Streetscape Wall

The culminating exhibit in the gallery allows visitors to create their own city of the future design. They can add vegetation, transportation, rooms for mixed-use housing, alternative energy, and even populate their designs with real New Yorkers. After sending their designs to the large installation pictured below, visitors can step inside their own creations using Kinect motion sensor technology, and play-act alongside virtual neighbors in a city of their own creation.

Art Director: Paul Hoppe
Visual Designer: Rona Binay
Software Development: Gal Sasson
Motion Designer: Sean Ye, Kai Su
UX Designer: Mateo Zlatar
Project Manager: Kate Watson

Designed with Local Projects