Rona Binay
ronabinay@gmail.com

Creative director based in NYC—focusing on visual identity, brand expression, environmental graphics and interactive experiences.



Selected Projects
Office US Atlas
the New York Times
Sotheby’s NY
Diner Milan
Prada Epicenter 
Prada Social Media
Arper: Sustainability
Arda Yeniay
1stDibs
Designed at Medium
C&B Bakery
Raoul’s Bakery
the Paris Review



Work Experience (2011—)
Apple (Currently)
Medium
2x4
Pentagram
Local Projects
Benjamin Critton A.D.
Ana Kraš

Visiting Critic
Pratt, Senior Thesis
Pratt, Graphic Design Intensive II
Parsons, Core Typography
Parsons, Typography Lab
SVA, Information Graphics


Mark
New York
MUSSEL x CHOIR


Assitant to Natalie Jeremijenko for MUSSELxCHOIR at Postmasters, This is Scultpure Now.

“One mussel can filter as much as 6-9 litres of water/ hour. By instrumenting mussels with hall effect sensors, which indicate the opening and closing of their shells, and by giving them each a voice, converting the data into sound, the artwork uses the behavior of the organisms themselves as a biologically meaningful measure of pollutant exposure in order to produce a public spectacle.
Storm water run-off, local weather, and seasons will have evident effects on the Choir’s performances. The songs will map parameters such as water depth to sound pitch, presence of pollutants to sound timbre, and the rate of the opening and closing of mussel shells to sound tempo, for example. The mussels will become rock stars.”