Rona Binay

Designer—focusing on visual identity, brand expression, environmental graphics and interactive experiences.

Selected Projects
  1. Office US Atlas
  2. The Diner, Milan Design Week
  3. Prada Pre-Fall'19 Wallpaper
  4. Sotheby’s Digital Signage
  5. ALSO! Identity
  6. the Paris Review 
  7. Prada, Social Media
  8. Unbox Samsung, South Korea 
  9. Synthetic Biology Exhibition 
  10. P&G Life Lab 
  11. Museum of the City of New York
  12. Appendix

Work Experience (2011—)
Local Projects
Benjamin Critton A.D.
Ana Kraš
Natalie Jeremijenko
Birsel + Seck
Building Istanbul

Visiting Critic (2016—)
Pratt, Senior Thesis
Pratt, Graphic Design Intensive
Parsons, Core Typography
Parsons, Typography Lab
SVA, Information Graphics

Selected Clients
Prada, Sotheby’s, Adidas Originals, Samsung, Google, Apple, Data & Society Research Institute, the Paris Review, Storefront for Art and Architecture, Surface Magazine, Wanted Design

New York

Part of SVA, Products of Design thesis project. For more information please find my book here.

Following habitat destruction, glass is the biggest threat for birds. Nearly 988 Million birds die annually in the U.S. by crashing into windows. Some prevention techniques include creating patterns on windows using tape, decals or covering the window with nettings. However, since these techniques may affect the transparency of the glass, many users do not prefer to adapt.

Many birds are tetrachromats, meaning they are able to see the color spectrum in ultra violent length, which humans are not capable of. Understanding this fact, a glass company from Germany, Arnold Glas have invented Ornilux. Ornilux is a bird-protection glass that has a patterned, UV reflecting coating making it visible to the birds while remaining virtually transparent to human eye.

Based on this research, COEXIST explored a way to bring human interaction and body movements into this process of saving the birds from colliding with glass. Glass is a clear border between indoors and outdoors. And when we are inside, it acts as a visual passage for the outside.

FINCH pen is designed to prevent birds from colliding with glass while allowing the user to visualize his surroundings by body movements. FINCH includes invisible ink that has an UV characteristic. Birds can certainly see the traces done by FINCH under daylight while the ink is invisible for humans. The user is only able to see the ink under blacklight.

This work has been based on research and testing of various ornithologists, scientists and engineers’ previous work. Though during the test of FINCH Pen no birds were recorded as having crashed into windows with FINCH markings.